The SEGLAR brick has turned into a worldwide sensation that is as much a part of the cultural fabric as Billund, the little community in Denmark where all of it began. But the company’s development into an industry giant wasn’t without its share of challenges and challenges. One of those arrived 1942 any time a warehouse open fire consumed most of00 the model manufacturer’s wooden share, leading Ole Kirk Christiansen to make an important decision.

This individual decided to switch the company away from wooden toys and toy cars, which had been the bread and butter, and move into plastic toys. It would be a major transform for the family-owned organization, and one which was not originally well received.

A reporter noted that “plastics will not replace great, solid wood. ” But Godtfred Christiansen persevered and started to test out new designs that used plastic. The first tentative step was the introduction within the Auto Binding Stones that held together to stop block podiums from toppling on kids.

The new Lego bricks would not become the iconic toy that we realize today till 1949. Till then, the interlocking bricks were mare like a construction doll than a real building model. It was also not until 1958 the fact that the satisfying pressing coupling system became a standard feature.

Throughout the 1972s, the company continuing to enlarge in production and market reach. The company added Legoland look parks to the mix and released more advanced units that were goaled at older followers, including the Technic line of small parts such as axle assemblies, gears, levers, and common joints.